I played a crucial role in designing and refining the website’s user interface to improve user experience and maximize conversion rates. These are examples of UI that I designed with the goal of driving leads into the DTC sales funnel. I was involved with designing, iterating, and A/B testing various design options to determine which performed best. Incorporating micro animations can added a touch of personality to the design while also providing visual feedback to the user, making the overall experience more engaging and interactive.
ClientPalmettoServicesUX/UI, Visual Design, Art DirectionYear2022Linkwww.Palmetto.com
