Hi, i’m Brett
Design that looks good and
works harder.
Brand systems, marketing sites, and product UX. End-to-end design with a strategy behind every pixel.
10+ Years Visual/UX Design
500+ projects shipped
Specialized in brand & product UX
Trusted by teams at Axos, Kartra
Specialized in brand & product UX
Trusted by teams at Axos, Kartra
Reimagining a brand and web presence for scalable growth
Redesigned core brand assets and marketing website to align the visual narrative with market value, dramatically improving user engagement and conversion metrics.
Elevating the digital experience through conversion-driven UX
Refreshed the visual identity and overhauled the site architecture to deliver a mobile-optimized, high-converting B2C platform built to maximize user engagement and retention.
Transforming complex energy tech into premium digital ecosystems.
Led Palmetto’s visual evolution and responsive site redesign to simplify user journeys, elevate the brand experience, and accelerate DTC lead acquisition.
Modernizing commercial banking through scalable digital design.
Led a two-phase brand refresh and comprehensive redesign to transform a dense, desktop-heavy interface into a sleek, scannable product experience built to scale for the launch of Axos Invest.
My AI-accelerated design process
How I combine advanced artificial intelligence with strategic human thinking to build scalable products at twice the speed.
01
Research & Requirement Synthesis
Tool: ChatGPT + Figma
Transforming complex requirements, research, and stakeholder input into structured insights, user stories, and actionable design direction. AI-assisted analysis helps identify patterns, opportunities, and priorities before moving into exploration.
02
Rapid Prototyping & Design Exploration
Tool: ChatGPT + Gemeni + Figma Make
ccelerating early-stage exploration through AI-assisted wireframing, concept development, and UX iteration. This approach enables faster evaluation of layouts, user flows, and digital experiences while maintaining alignment with brand strategy.
03
Brand Systems & Visual Experience
Tool: Figma + AI-Assisted Workflows
Building scalable visual systems, digital experiences, and production-ready assets through a combination of design expertise and AI-assisted workflows. By reducing repetitive tasks and expanding creative exploration, I focus more time on storytelling, consistency, and design quality.
About me
I specialize in leading and building scalable, data-driven design solutions that align with growth marketing objectives. I’ve managed teams and worked cross-functionally in both startups and corporate environments. I’m detail-oriented, efficient, and dedicated to delivering designs that drive business growth and deepening customer engagement.
Strategic Brand & Creative Direction: Brand Systems & Identity • Creative Direction • Visual Design Craft • Storytelling • Performance Marketing Assets •
Strategic Positioning
Strategic Positioning
UX Architecture & Digital Products: End-to-End User Journeys • Information Architecture (IA) • Responsive Web Design • Interactive Prototyping • Micro-Interactions • Growth UX & Conversion Pathways • WCAG Accessibility
Design Systems & Technical Execution: Advanced Figma (Dev Mode) • Component Libraries • Design-to-Code Handoffs • Behavioral Analytics (Heatmaps/Sessions) • WordPress & Greenshift Builder • HTML/CSS • GitHub Exposure • AI Workflows • Agile/Scrum
Industries & Business Models: SaaS (B2B/B2C) • Subscription Platforms •
E-Commerce & DTC • FinTech & Financial Services • Clean Energy Tech •
Enterprise Real Estate
E-Commerce & DTC • FinTech & Financial Services • Clean Energy Tech •
Enterprise Real Estate