Hi, i’m Brett
I design digital experiences that grow brands and drive results.
From brand systems and marketing websites to product experiences, I blend UX, visual design, and growth strategy to create work that performs.
Reimagining a brand and web presence for scalable growth
Redesigned core brand assets and marketing website to align the visual narrative with market value, dramatically improving user engagement and conversion metrics.
Elevating the digital experience through conversion-driven UX
Refreshed the visual identity and overhauled the site architecture to deliver a mobile-optimized, high-converting B2C platform built to maximize user engagement and retention.
Transforming complex energy tech into premium digital ecosystems.
Led Palmetto’s visual evolution and responsive site redesign to simplify user journeys, elevate the brand experience, and accelerate DTC lead acquisition.
Modernizing commercial banking through scalable digital design.
Led a two-phase brand refresh and comprehensive redesign to transform a dense, desktop-heavy interface into a sleek, scannable product experience built to scale for the launch of Axos Invest.
My AI-accelerated design process
How I combine advanced artificial intelligence with strategic human thinking to build scalable products at twice the speed.
01
Requirement Synthesis
Tool: ChatGPT + Figma Templates
Distilling long Jira tickets, messy content docs, and unstructured AI briefs that don’t quite translate into real design requirements yet. I use AI to instantly categorize testimonial databases, run feature competitive research, and turn raw data into actionable personas, outcomes, and user stories.
02
Content Population
Tool: ChatGPT Agents + Figma Templates
Ditching fake “Lorem Ipsum” text from day one. By using AI to generate realistic, context-specific copy for our mockups, we can stress-test layouts early against actual content lengths and real-world messaging scenarios.
03
Rapid Wireframing
Tool: ChatGPT + Google Gemeni + Figma Make
Using AI to quickly map out wireframes and structural layouts that stay strictly in sync with your brand specs. This allows us to compare your current site templates directly against new wireframe structures and rapidly test different UX patterns before finalizing visuals.
04
Visual Design
Tool: Figma Make
Building polished user interfaces and fully responsive layouts. AI takes over the boring stuff—like handling repetitive production tasks and spinning up asset variations—so I can focus on crafting a beautiful, intentional design system.
05
Product Visualization
Tool: Figma Make
Creating high-fidelity visuals and layout simulations tailored specifically for a no-code WordPress environment. Because our development process happens entirely inside WordPress without writing raw code, these precise visuals ensure the transition from design to live page is seamless and predictable.
06
Brand Image Generation
Tool: Google Gemini / Midjourney
Generating custom graphics, conceptual art, and contextual scene backgrounds that enrich marketing narratives. This process bypasses generic stock photography sites, delivering uniquely branded visual assets tailored directly to the design aesthetic.
About me
I specialize in leading and building scalable, data-driven design solutions that align with growth marketing objectives. I’ve managed teams and worked cross-functional in both startups and corporate environments. I’m detail-oriented, efficient and dedicated to delivering designs that drive business growth and deepen customer engagement.
Tools Expertise: Figma, Adobe Creative Suite, Figma Make AI, ChatGPT, Gemini, Greenshift Page Builder, WordPress
UI/Visual Design: Responsive Design, Branding, Motion Design, Accessibility (WCAG/ADA), Prototyping, Print, Experiential
UI/Visual Design: Responsive Design, Branding, Motion Design, Accessibility (WCAG/ADA), Prototyping, Print, Experiential
Soft Skills: Design Mentorship, Cross-Functional Communication, Strategic Thinking, Stakeholder Presentations
Industry Verticals: Insurance, Home Furnishings, Real Estate, Online Banking, Renewable Energy, Marketing Automation
Product & Business Models: SaaS (B2B & B2C), Subscription Platforms, E-commerce, Direct-to-consumer (DTC)
Industry Verticals: Insurance, Home Furnishings, Real Estate, Online Banking, Renewable Energy, Marketing Automation
Product & Business Models: SaaS (B2B & B2C), Subscription Platforms, E-commerce, Direct-to-consumer (DTC)