Funnel Case Studies
Conversion optimization
A collection of end-to-end growth experiments designed to eliminate user friction, align messaging, and maximize conversion yield across paid social, email, and organic acquisition paths.
5
Experiment examples
A/B tests and conversion experiments across the acquisition funnel — from ad creative to landing page to checkout.
+25%
Avg. CVR Lift
3
Funnel Stages
Paid Social
/Email
Channels
1. 3 Months Starter for $99 Promotional Test
Tested a limited-time $99 promotional offer for 3 months of the Starter plan to increase top-of-funnel conversion rates on paid traffic.
Pricing CRO
A/B Test
Free Trial
PAID AD (4 VARIANTS)
LANDING PAGE
CUSTOM CHECKOUT
Project Impact
The Strategy: Aligned top-of-funnel ad creative with hero value propositions to test a limited-time “$99 for 3 months” introductory offer.
The Design: Removed external site navigation, stacked core product proof right next to the price lock, and embedded social proof directly into the checkout layout.
The Result: Streamlined conversion pathways to lift checkout CVR, decrease CAC, and generate immediate upfront cash flow from paid acquisition channels.
2. Demo Video Flow: Lead Gen + Free Trial Modal
Introduced a gated video demo page with email capture and a Free Trial modal surfaced after prospects completed the full demo.
Lead Gen
Video Funnel
Free Trial
HOME PAGE VIEW DEMO CTA WITH MODAL
CUSTOM VIDEO LANDING PAGE W/ EXIT INTENT MODAL
CUSTOM PRICING PAGE
Project Impact
The Strategy: Introduced a high-intent, gated video demo pathway that systematically captures leads and triggers targeted trial activation modals.
The Design: Paused user friction through strategically timed exit-intent popups, leading directly into a transparent, feature-stacked pricing matrix.
The Result: Significantly boosted top-of-funnel lead collection while accelerating transition rates from demo viewers to free-trial activations.
3. Video Context in Pricing Plans Test
A/B tested adding a “Watch how this plan works” video link to each pricing card contextualizing who each plan is for to reduce decision friction at the point of upgrade.
Pricing CRO
Video CRO
A/B Test
DESKTOP PRICING PLAN CONTEXT VIDEO
MOBILE PRICING PLAN CONTEXT VIDEO
EXIT MODAL OFFER IN VIDEO
Project Impact
The Strategy: Embedded micro-demo video triggers into individual pricing cards to clarify tier-specific features and eliminate buyer hesitation at the point of selection.
The Design: Created lightweight, responsive video overlays with integrated, end-of-video CTA modals to capture intent directly within the modal view.
The Result: Streamlined tier selection to reduce decision friction, driving higher checkout initiation rates and lifting overall plan adoption.
4. Health & Wellness Persona Targets
Created a persona-specific landing page targeting health and wellness creators with tailored messaging, imagery, and vertical-specific social proof.
Persona CRO
Vertical Test
Paid Ads
PERSONA-TARGETED ADS (4 VARIANTS)
PERSONA LANDING PAGES (4 VARIANTS)
CUSTOM CHECKOUT
Project Impact
The Strategy: Developed a vertical-specific acquisition funnel tailored to health and wellness creators to test the impact of niche-matched value propositions.
The Design: Paired persona-targeted ad creative with dedicated landing page imagery, niche value hooks, and vertical-specific social proof.
The Result: Eliminated messaging disconnects across the acquisition path, driving higher user relevance and improving paid campaign conversion efficiency.
5. Free Guide: Course Creator Lead Nurturing Funnel
Deployed a post-download nurture email sequence for course creator leads, linking to a dedicated content LP and converting into a free trial checkout.
Lead Nurturing
Email Sequence
Content Funnel
LEAD NURTURE EMAIL
FREE GUIDE CUSTOM DOWNLOAD PAGE
THANK YOU PAGE
Project Impact
The Strategy: Designed and deployed an automated email nurture sequence to engage and qualify course creator prospects.
The Design: Built a frictionless asset download page paired with a strategic thank-you layout that immediately pivots users toward a software free trial.
The Result: Successfully re-engaged cold leads by delivering immediate digital value, seamlessly capturing secondary free-trial conversions.