Of all the visual parts that make up an identity, the logo is the strongest point of recognition. It doesn’t have to tell the world everything you do. It’s a quick tag or identifier. A winged swoosh does not reveal all the shoes and clothing you can buy at Nike. But it works as a stand-in for everything you know about Nike. And if you knew nothing about Nike, you could still make some guesses about the personality of the company by looking at the logo.
