August is National Romance Month. To celebrate romance with ProFlowers, we partnered with Princess Cruises to create an integrated campaign celebrating love’s everyday moments between big milestones.
What does romance look like to you? We asked users to share on social to win an 18-day European cruise for two. At these events in Central Park and Times Square, people received free roses and took pictures using onsite photo booths for a chance to win the grand prize.
Social reach: 8.7M
PF Instagram follower growth: +38%
PF Twitter follower growth: +9%
Social engagement: 181,389
Site Traffic
10.5% increase in site traffic MoM
11.3% increase in site traffic YoY
Red Rose Sales
135% increase in red bouquet sales vs. 2012
126% increase in red stem sales vs. 2012
